In the second and third weeks, the baby massage priority goal is to help your baby sleep better. When babies are being massaged, they release oxytocin, the feel good 'love' hormone which calms, soothes and promotes sleep. Melatonin and serotonin, the sleep regulating hormones are increased, and cortisol the stress hormone is decreased. Your baby’s sleeping time is the best time for him/her to grow.